Care Agency Marketing Plan
A 90-day plan to go from invisible to a steady flow of private enquiries.
What's inside
- Who actually decides on care, and where they look
- The minimum viable web presence that converts
- Google Business Profile, reviews and local visibility
- Referral partners worth building relationships with
- What to say on a first enquiry call
- Pricing private care without undercutting yourself
- A weekly rhythm you can sustain
This resource is general guidance to help you prepare. It is not legal advice and it is not a regulatory decision — CQC and Ofsted make those. Always check the current official guidance for your service type.
Why Care Cove
Advice from someone who has actually done it
Care Cove is led by Sheunesu Matewe, who built a UK care business from nothing, achieved a Good CQC rating, supported more than 150 service users and completed a profitable exit — then started helping other providers do the same. Every process in this platform came out of doing the work, not reading about it.
- Built & scaled
- a UK care business from start-up
- Good
- CQC rating achieved as a provider
- 150+
- service users supported
- Exited
- the business profitably
Past experience is described for context. It is not a prediction or guarantee of any particular outcome for your business.
If you would rather not do it alone
12-Week Private Client Growth Programme
A structured 12-week sprint to your first private clients.
See price — free accountSee what's included →